Pricing & Process

Website Build

£800 — 5-page website built to generate enquiries

Clean, mobile-first, and structured for calls + quote requests. We write the content for you and build a site your customers understand instantly.

£800 fixed

Live within 21 days 2 revisions Content included

Western Insulation website example on laptop

Example layout built for trades: clear services, trust signals and enquiry CTAs.

The 5 pages (and what they do)

Home

Instant clarity + strong CTA. Converts visitors into calls and quote requests.

About

Builds trust with credibility: experience, insurance, accreditations and guarantees.

Services

Qualifies leads and sells your work. Clear services with quote-focused CTAs.

Areas / Recent Work

Proof + coverage. Shows where you work and showcases photos/results.

Contact

Removes friction: click-to-call, enquiry form, optional WhatsApp — mobile-first.

View Western Insulation → View McGee Insulation →

Included: 5 pages, content written for you, enquiry-focused layout, mobile-first build, and 2 revisions. (Hosting/security/maintenance can be added as a monthly plan.)

Quick ROI examples: how fast does an £800 website pay for itself?

Below are simple break-even examples using typical job values and gross margins in trades. Break-even jobs = £800 ÷ (average job value × gross margin). Your actual numbers may differ — but the point is the same: one or two jobs often covers the build.

Spray foam insulation

High ROI

Typical job value: £2,500
Typical gross margin: 35%
Profit per job: £875

Break-even: £800 ÷ £875 = 0.91 jobs → usually 1 job One additional job can cover the entire website build.

Spray foam removal / insulation removal

Fast payback

Typical job value: £1,800
Typical gross margin: 30%
Profit per job: £540

Break-even: £800 ÷ £540 = 1.48 jobs → usually 2 jobs A small increase in enquiries can repay the site quickly.

Electrician

Steady

Typical job value: £1,200
Typical gross margin: 30%
Profit per job: £360

Break-even: £800 ÷ £360 = 2.22 jobs → usually 3 jobs A few additional call-outs can cover the build cost.

Roofer

Strong

Typical job value: £2,000
Typical gross margin: 30%
Profit per job: £600

Break-even: £800 ÷ £600 = 1.33 jobs → usually 2 jobs One decent roofing job gets you most of the way there.

Plumber / heating engineer

Reliable

Typical job value: £900
Typical gross margin: 25%
Profit per job: £225

Break-even: £800 ÷ £225 = 3.56 jobs → usually 4 jobs A handful of additional jobs can cover the investment.

Note: These figures are illustrative examples. If you tell us your average job value and rough margin, we’ll calculate your break-even precisely.

Get started — contact us

We’ll confirm scope + start date • £400 deposit / £400 on launch

The Digital Installer build process

21-Day Website Build Timeline

Clear milestones from scope to launch. Designed for busy trades & home improvement businesses.

Gantt overview (Days 1–21)

Milestone / payment Build Revisions Final QA

Day 1 — Agree scope

Finalise pages, services, areas covered, CTAs. £400 deposit paid.

Days 2–6 — Build

Design + structure, copywriting, images, core pages, enquiry flow.

Day 7 — First review

You review draft site. We capture feedback for revision round 1.

Days 7–13 — Revision round 1

We apply changes to content, layout, sections, and CTAs.

Day 14 — Second review

Second review call/check. Sign off the final change list.

Days 15–20 — Final changes & QA

Final edits, performance checks, forms/testing, mobile polish, SEO basics.

Day 21 — Launch & publish

Go live, final checks, handover. £400 final payment due on launch.

£400 deposit (Day 1) £400 on launch (Day 21) 2 revision rounds included Live within 21 days

Tip: the faster you send photos, services and areas covered on Day 1, the faster we can move through the build days (2–6).